From the moment you set foot on the Taylor Guitars campus in El Cajon, California, you can practically feel the magic in the air–or maybe it’s just passion. You are surrounded by music. The break rooms are so overstuffed with guitar cases that there’s hardly room to take a break, and there are guitars hanging from the walls on the factory floor. This is because break time is always jam time. When a shift gets out, small groups of Taylor employees chatter and make plans to make music later. It seems like everyone is a diehard, dyed-in-the wool guitar fanatic. Perhaps that’s the reason why the vibes in El Cajon are so good that you feel like your blood pressure has gone down by ten points just by virtue of walking in the door.
Why do the vibes matter?