Wildwoodians, have you ever wondered how our friends at the Gibson Custom Shop achieve juuuust the right hue for the Viking Red finish on our Wildwood Spec ES-335 reissues? Well, the answer is simple: they mix in real blood from Viking warriors for maximum authenticity! Now, you may find yourself pondering questions like and “Didn’t the Viking Age end in 1066 after Harald III was defeated by the Saxons at the Battle of Stamford Bridge?” and “Doesn’t that seem like an awful lot of trouble to go through for a guitar?” and “How do they get the blood?” Well, Gibson’s Custom Shop wizards have their ways (and by “ways” we mean a glowing cave beneath the Custom Shop that takes a twisting path through space and time), but it isn’t easy. Vikings generally are unwilling blood donors, so Gibson’s builders often have to use non-traditional tools of lutherie like flails, maces, and battle axes to get the job done. It just goes to show you that the Gibson Custom Shop is always willing to go the extra mile for authenticity. If you’d like to hear more about the authentic features of this gorgeous ES-335 (Serial 140352), give us a buzz or drop us a line and we’d be happy to tell you all about it. Happy #WednESday everyone.

@gibsoncustom @gibsonguitar #gibsones335 #viking #vikingred #gibsonsofinstagram #guitar #guitarplayer #geartalk #gibson335 #gibsonguitars #wildwoodguitars ...

Not to cast shade on July 5th-31st or 1st-3rd, but the best day of July is definitely today! We hope you all have a fantastic Fourth, and that you eat lots of good food and crank lots of good music—perhaps some CCR? Our shop phones will be stowed away today, but, as always, our online store is open for business, so you can still set yourself up with an awesome Gibson Custom Shop LP in various patriotic finishes;) Have fun, be safe, and keep on rockin’ in the free world, Wildwoodians! #4thofjuly ...

Another amazing Wildwood Spec 1959 LP Standard just arrived from the Custom Shop and the flame on its Green Lemon Fade finish is re-damn-diculous. Interest piqued? Drop us an email or head on over to the New Arrivals page for more details on Serial 941921. Can you dig it?!?

@gibsoncustom @gibsonguitar #guitar #gibson #geartalk #gibsoncustom #guitarplayers #onlyagibsonisgoodenough #gear #gearybusey #gibsoncustomshop #guitarplayer #gibsonlespaul #greenlemon #colorado #wildwoodguitars ...

Feast your eyes upon this Fender Custom Shop Wildwood 10 1958 Telecaster. Our Ops Team snapped a pic of this Aged Lake Placid gem after it hit the New Arrivals page. This N2U Heavy Relic steed would make a lovely addition to the quiver of anyone looking for a Twang Machine with exceptional beauty and inspirational sound. Can you dig it?!?

@fendercustomshop @fender #fenderguitars #tele #guitar #gearybusey #fiesta #festered #fenderoftheday #guitarist #guitarplayer #fendersofinstagram #fenderoftheday #twang #gearycoleman geartalk #colorado #wildwoodguitars #🎸 ...

Wildwoodians, this Heritage Series Standard-80 Les Paul is a killer piece of Gibson history! Basically, this model is Gibson’s very first attempt at recreating the ‘59 Les Paul through their Certified Vintage program. As a result, it shares a lot of DNA with its vintage forebears, which makes it a joy for the player and the people hearing it! The Shawbucker PAFs beautifully capture the magic of vintage pickups, and the vintage-style neck is a blast to play. Not to mention, the top and the burst look gorgeous! This forgotten gem from the vaults will no doubt make some lucky Gibson aficionado a very, very happy guitar picker!

@gibsoncustom @gibsonguitar #gibsonheritage80 #gibson #guitar #guitarist #lespaul #gibsonguitars #lespaulstandard #heritage80 #cherrysunburst #colorado #wildwoodguitars ...

Wildwoodians, we’re proud to present the latest and greatest from our friends at Castedosa guitars: a spectacular ABI model in a sweet aged toasted burnt marshmallow finish. It sounds as delicious as its finish, too, thanks to its trio of Abigail Ybarra pickups! If you’re not familiar with Abigail Ybarra, she’s the namesake of this model and (as Carlos puts it) a “pickup God.” She was the Fender Custom Shop’s resident pickup wizard until 2013 when she retired, but she’s making a Jordan-esque comeback and supplying Carlos and his family with some awesome pickups exclusively for this model. It’s Carlos’s way of making sure no one ever forgets The Legend of Abi, and we’re sure you’ll never forget the tone of this guitar, too! For more information about what makes this Castedosa and others like it so special, please feel free to drop us a line or give us a ring and we’ll tell you all about them!

@castedosaguitars @calopez_guitars #castedosaguitars #castedosaabi #carloslopez #guitar #guitarist #guitarplayer #gearycoleman #geartalk #colorado #wildwoodguitars ...

Wildwoodians, working here is pretty awesome, and instruments like this astounding 1943 Martin 000-21 are a constant reminder of that fact. One of 96 000-21s made in 1943, this serial is part of a flock of rare birds, and it sounds revelatory. The rich resonance of real Brazilain rosewood gives it uncommon depth and fullness, and the Adirondack spruce top gives it outstanding articulation, headroom, and projecting power. When you factor in the seasoning that comes from eight decades of play to those spectacular tonewoods, the end result is a guitar that does the Vintage Martin Thing (supreme woodiness) but also has outstanding richness and complexity. Anyone hunting for a vintage Martin would do well to check this serial out, as we believe its impressive sonic qualities will inspire you to no end. Happy #FlatTopFriday everyone.

#martinguitar #martin00021 #1943 #brazilianrosewood #adirondackspruce #acoustic #acousticguitar #guitarplayer #geartalk #martinguitars #gearycoleman #wildwoodguitars ...