Beauchamp brought his old buddy Adolph Rickenbacker in to assist with product development and manufacturing, and together the two of them designed and built some of the finest lap steels the world has ever seen. They chose to brand them as Rickenbackers because Adolph’s cousin, World War I ace Eddie Rickenbacker, had made the name famous, and it was easier to say than “Beauchamp.” They expanded their line to include electric Spanish guitars and amplifiers, and they seemed poised to corner the growing market on electric instruments.
Their partnership would continue until 1940, when Beauchamp decided he’d prefer to live the good life and go fishing every day. Adolph continued to run the company until 1953 when he retired and sold the company to the man who made Rickenbacker what it is today: Francis C. Hall.
At the time, F.C. Hall was a distributor for K & F, Leo Fender’s first company, but he wanted more control over the product. He saw that electric six-strings, not lap steels, were the future of music, and he wanted to get in on the ground floor. Under his leadership, Rickenbacker expanded its line of solid- and hollow-bodied guitars, and they grew steadily until a small indie rock band from Britain called the Beatles broke big in the states. Every Beatle except Ringo played and loved Rickenbackers for most of their career, and this gave Rickenbacker unprecedented visibility. Beatlemania caused Rick Mania, and sales surged through the roof.
Thus began the era of Rickenbacker’s dominance over the airwaves. You couldn’t listen to the radio for more than ten minutes without hearing a tune that prominently featured a Rickenbacker, and their unmistakable sound became ingrained in the consciousness of anybody who loved pop music.
Years have gone by, and Rickenbacker’s models have evolved slightly, but not much has changed. They still build their instruments the same way they always have, and you can hear their unmistakable sound on (and this is a highly-scientific figure) approximately one zillion recordings. More importantly, they still have the same signature tone that makes heartstrings resonate.
We’re proud to present our selection of Rickenbackers, and we know their timeless tone will inspire you to reach new heights on your fretboard journey.