Fender American Ultra Guitars

To say that Fender guitars are iconic mainstays of American popular music would be the understatement of the century. Try to imagine blues music without the quack of the Stratocaster, or country without the twang of the Tele, or indie music without the bite and chime of a Jazzmaster. It’s hard to do, isn’t it? Fender guitars are so closely interwoven with the DNA of American music that it seems like they have always existed. On stages and studios across American, they have remained a steadfast constant, but the Fender story is also one of change. Leo Fender wasn’t a musician, so he constantly asked his guitar-pickin’ friends how he could improve his guitars to make them play and sound better. Heck, he even pushed back the launch of the Stratocaster for a year because his play-testers didn’t like his original vibrato unit!