500 S Arthur Ave, Suite 700, Louisville, CO 80027
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Open by Appointment Only
Phone Lines MST: 9am – 6pm Mon – Fri • 10am – 6pm Saturday
Store Hours: 10am – 6pm Mon – Sat
Closed Sunday

The Great Gretsch Sound

Perhaps because of his youth, Fred Gretsch Sr. was quite tapped into popular music. He foresaw that the guitar would become the focal point of American musical culture, so he started making archtops for jazz musicians and flat-top acoustics for country-and-western performers. He also dabbled with electric lap steels during the Hawaiian music craze before retiring and leaving the company to his sons William and Fred Jr.