500 S Arthur Ave, Suite 700, Louisville, CO 80027
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Store Hours MST: 8am – 6pm Mon – Fri
10am – 6pm Saturday
Closed Sunday

Showroom Temporarily Closed


Of course, hindsight is always 20/20, and the Telecaster wasn’t even close to a sure thing when it debuted. In fact, when Fred Gretsch first laid eyes on the Tele he said “that thing will never sell.” When it was unveiled, players scoffed and called it a “boat paddle” and a “snow shovel.” We can forgive these pessimistic pickers for their skepticism; after all, in 1950, solid-body guitars were considered a novelty. Sure, Les Paul had his Log, and Merle Travis had his Bigsby solid-body, but there had never been a production-model solid-body guitar before. Hollow- and semi-hollowbodies ruled the guitar world, and it seemed ridiculous to imagine anything supplanting them.